{"id":10854,"date":"2021-07-27T11:45:57","date_gmt":"2021-07-27T11:45:57","guid":{"rendered":"https:\/\/brasmar.com\/brasmar-atualiza-e-moderniza-imagem-transmitindo-a-essencia-do-mar"},"modified":"2022-02-03T12:02:02","modified_gmt":"2022-02-03T12:02:02","slug":"brasmar-refreshes-and-modernizes-its-brand-identity-to-communicate-the-essence-of-the-sea","status":"publish","type":"post","link":"https:\/\/brasmar.com\/en\/brasmar-refreshes-and-modernizes-its-brand-identity-to-communicate-the-essence-of-the-sea","title":{"rendered":"Brasmar refreshes and modernizes its brand identity to communicate the essence of the sea"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”.vc_custom_1643886114049{padding-bottom: 13px !important;}”]<\/p>\n

Brasmar refreshes and modernizes its brand identity to communicate the essence of the sea<\/h1>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1643886511514{padding-bottom: 13px !important;}”]Brasmar<\/strong>, the current Portuguese leader in food industry of seafood products,\u00a0releases to the market a new packagin<\/strong>g for the \u201cBrasmar<\/strong>\u201d and \u201cBrasmar Sele\u00e7\u00e3o<\/strong>\u201d ranges, four years after its last rebranding. This rebranding intends to transmit the company\u2019s deep connection to the sea, the freshness of its products and its valorization for the fishing art and culture. The new brand identity highlights\u00a0Brasmar<\/strong>\u2019s logo, allowing the brand to be more easily identifiable.<\/p>\n

Brasmar rebranding: The intent of modernizing and improving the brand<\/h2>\n

Designed with the intent of modernizing and improving the company\u2019s communication with its consumers, such like health claims and nutrition values\u2019 data, this rebranding reinforces the adaptation of\u00a0Brasmar<\/strong>\u00a0to the emerging market trends.<\/p>\n

The two ranges, \u201cBrasmar<\/strong>\u201d and \u201cBrasmar Sele\u00e7\u00e3o<\/strong>\u201c, distinguish themselves by the elements that compose them. When the communication regards the \u201cBrasmar<\/strong>\u201d range, a light blue wood background is used in the packaging, whilst in the\u00a0Brasmar Sele\u00e7\u00e3o<\/em>\u00a0range, intended for selected products, a dark blue wood background is used.<\/p>\n

The rope in both packagings represents the visual key element that serves as a distinctive identifier to the brand.<\/p>\n

The product identification labels were also upgraded, to make it easier for the consumer to correctly differentiate the characteristics of each one. Similarly, the nutrition facts and health labels remain present but were altered in format in order to make it clear and more notable for the consumer.<\/p>\n

\u201cThis renewal aims to modernize the brand, highlighting the nutritional values of Brasmar products and, in addition, to grow brand recognition in the linear<\/em>\u201c, points out F\u00e1tima Macedo, Brand Manager at Brasmar.<\/p>\n

Further proof that Brasmar, whilst leader in the seafood sector in Portugal, constantly seeks to strengthen its proximity with the consumer and ensure to deliver ongoing innovation, have been essential prerequisites for the company\u2019s growth and competitiveness, achieved nationally and internationally.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Brasmar, the current Portuguese releases to the market a new packaging for the \u201cBrasmar\u201d and \u201cBrasmar Sele\u00e7\u00e3o\u201d ranges.<\/p>\n","protected":false},"author":1,"featured_media":10920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"Brasmar, the current Portuguese releases to the market a new packaging for the \u201cBrasmar\u201d and \u201cBrasmar Sele\u00e7\u00e3o\u201d ranges.","_seopress_robots_index":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[211,230],"tags":[],"class_list":["post-10854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-company"],"_links":{"self":[{"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/posts\/10854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/comments?post=10854"}],"version-history":[{"count":2,"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/posts\/10854\/revisions"}],"predecessor-version":[{"id":10857,"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/posts\/10854\/revisions\/10857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/media\/10920"}],"wp:attachment":[{"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/media?parent=10854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/categories?post=10854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brasmar.com\/en\/wp-json\/wp\/v2\/tags?post=10854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}