Brasmar Group acquires the french company Sedisal

This acquisition aims to reinforce the presence of the Portuguese Group in the French market

The Brasmar Group, Portuguese leader in the seafood industry, acquired the majority of the Sedisal share capital, a French company specialised in the distribution of chilled sea products. With a turnover of about 13 million euros, Sedisal includes in its main areas of expertise the distribution of chilled octopus and codfish, with a strong presence in the Francophone markets.

Over the last years, Sedisal became a reference partner in modern distribution, in France, through the development of a range of recognised and high-quality products. In 2015, it launched a range of ready-to-eat cephalopods, in partnership with Foncasal, a company that would also integrate the Brasmar Group in 2019. Back in 2016, it had already invested in the launching of its own brand, ITSALUZ Lumière des Océans.

BRASMAR ACQUIRES THE MAJORITY OF THE SHARE CAPITAL

The acquisition of the majority of the French company’s share capital (ensuring a call option over the remaining 49%), founded in 1999 and located in Saint-Jean-de-Luz, will allow Brasmar to consolidate its operation in the Francophone market, harnessing sales both in the business of chilled products and frozen products.

Brasmar, an invested company of the VigentGroup and MCH Private Equity, has been investing in its internationalisation process through a set of acquisitions and opening of branches.

“We are always on the lookout for potential business opportunities that allow us to increase our market share, offer of products and flow of the logistics chain. This acquisition responds to our goals of growth in this market and reinforces the internationalisation dynamics we have been implementing over the last years”, explains Sérgio Silva, CEO of the VigentGroup.

The Portuguese Group is present in over 40 countries, includes a universe of more than 850 employees and obtained a consolidated turnover of approximately 240 million euros in 2021.